1
|
|
|
|
HF5824 .K4
|
The advertising budget : preparation, administration, and control
|
New York : Association of National Advertisers , 1967
|
Kelly, Richard J
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18896
|
2
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|
|
|
HF5823 .A2
|
Advertising management
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New Jersey, [ United States ] : Prentice Hall International, Inc. , 1987
|
Aaker, David A.
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24572
|
3
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|
|
|
HF5823 .B3
|
Advertising management
|
New Jersey, [ United States ] : Prentice Hall , 1996
|
Batra, Rajeev
|
|
34905
|